View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![aramcee on Twitter: aramcee on Twitter:](https://pbs.twimg.com/media/ClU7h6YWgAEVjN3.jpg)
aramcee on Twitter: "I rather not hear from #NIKE than a cocky reply. Another #NikeAirMax with lousy glue work. https://t.co/L7tJJDUhHI" / Twitter
![Nike on Twitter: Nike on Twitter:](https://pbs.twimg.com/media/ETo2LIvU8AEL6dO.jpg:large)