![How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/methode/2019/08/10/a26e2fdc-b268-11e9-8f9c-a6398a9f90a9_image_hires_075450.jpg?itok=wRAioNLG&v=1565394898)
How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post
![Adidas, Nike, New Balance Sport Shoes in Row at Local Mall. Editorial Photo - Image of modern, comfortable: 159097566 Adidas, Nike, New Balance Sport Shoes in Row at Local Mall. Editorial Photo - Image of modern, comfortable: 159097566](https://thumbs.dreamstime.com/z/adidas-nike-new-balance-sport-shoes-row-local-mall-brasov-romania-september-159097566.jpg)
Adidas, Nike, New Balance Sport Shoes in Row at Local Mall. Editorial Photo - Image of modern, comfortable: 159097566
![Dubai UAE May 2019 - Big collection of different sport shoes. Assorted sports choes for sale - Nike, Adidas and Puma. – Stock Editorial Photo © SN040288 #272539844 Dubai UAE May 2019 - Big collection of different sport shoes. Assorted sports choes for sale - Nike, Adidas and Puma. – Stock Editorial Photo © SN040288 #272539844](https://st4.depositphotos.com/22152418/27253/i/1600/depositphotos_272539844-stock-photo-dubai-uae-may-2019-big.jpg)