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PDF) "Coolest Monkey in the Jungle" - A study on correlations between crisis communication and intentional consumer behavior
![People shop in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap Inc and Spanish People shop in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap Inc and Spanish](https://c8.alamy.com/comp/2D1CAPE/people-shop-in-the-newly-opened-hennes-mauritz-hm-store-in-moscow-march-13-2009-swedish-fashion-giant-hm-the-worlds-third-biggest-clothing-retailer-by-sales-after-gap-inc-and-spanish-inditex-opened-its-first-russian-store-in-moscow-on-friday-hm-is-likely-to-feel-some-effects-from-the-global-financial-crisis-but-is-doing-better-than-some-of-its-competitors-the-companys-top-executive-said-on-march-12-2009-reutersdenis-sinyakov-russia-fashion-society-business-2D1CAPE.jpg)
People shop in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap Inc and Spanish
![A woman tries on shoes in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap A woman tries on shoes in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap](https://c8.alamy.com/comp/2E6X8A0/a-woman-tries-on-shoes-in-the-newly-opened-hennes-mauritz-hm-store-in-moscow-march-13-2009-swedish-fashion-giant-hm-the-worlds-third-biggest-clothing-retailer-by-sales-after-gap-inc-and-spanish-inditex-opened-its-first-russian-store-in-moscow-on-friday-hm-is-likely-to-feel-some-effects-from-the-global-financial-crisis-but-is-doing-better-than-some-of-its-competitors-the-companys-top-executive-said-on-march-12-2009-reutersdenis-sinyakov-russia-fashion-society-business-2E6X8A0.jpg)