From internal knowledge to customer offering: The “combination trip” of a resource. Catherine Pardo pardo@em-lyon.com France
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Figure 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
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The ARA model based on Håkansson (1988, p. 17). Source: Created by the... | Download Scientific Diagram
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Table 1 from Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships | Semantic Scholar
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