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:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/2NEUADKOKVBN3FFEDCRIYODK3I.jpg "How Adidas Converted the Cool Kids | BoF")
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PwC on Twitter: "New Q&A with the CEO of @adidas: The company's strategy — speed, a focus on a few trendsetting cities, and open source innovation — is backed up by a
Adidas details 'revolutionary' three-pillar strategy as it aims to reclaim lost ground
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