![A skeleton and measurement instruments are pictured at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle A skeleton and measurement instruments are pictured at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle](https://c8.alamy.com/comp/2D039MH/a-skeleton-and-measurement-instruments-are-pictured-at-the-adidas-innovation-laboratory-in-herzogenaurach-may-7-2012-us-market-leader-nike-and-german-rival-adidas-are-locked-in-their-own-olympic-battle-to-boost-athletes-performance-and-squeeze-maximum-value-out-of-the-london-olympic-games-the-games-provide-a-showcase-for-new-fashions-and-advances-in-technology-which-sportswear-suppliers-hope-will-drive-sales-at-a-time-of-economic-turmoil-in-many-of-their-markets-according-to-news-reports-on-june-20-2012-picture-taken-on-may-7-2012-to-match-story-oly-brands-battle-reutersmichael-2D039MH.jpg)
A skeleton and measurement instruments are pictured at the Adidas innovation laboratory in Herzogenaurach May 7, 2012. U.S. market leader Nike and German rival Adidas are locked in their own Olympic battle
![adidas and Le Tremplin by Paris&Co join forces to launch the adidas Breaking Barriers Innovation Lab. | Paris&Co adidas and Le Tremplin by Paris&Co join forces to launch the adidas Breaking Barriers Innovation Lab. | Paris&Co](https://www.parisandco.paris/var/site/storage/images/_aliases/news_image/9/0/9/7/117909-1-fre-FR/Banniere%20finale%20bureau%20adidas@4x-100.jpg)
adidas and Le Tremplin by Paris&Co join forces to launch the adidas Breaking Barriers Innovation Lab. | Paris&Co
![Adidas Innovation Lab with Fast Company | Branded Content Video Production | Virtual Reality Video - YouTube Adidas Innovation Lab with Fast Company | Branded Content Video Production | Virtual Reality Video - YouTube](https://i.ytimg.com/vi/b3Xa1gDW8y8/maxresdefault.jpg)